As expected, NBC will extend top-rated The Voice to two cycles each season with a fall version of the show featuring Christina Aguilera, CeeLo Green, Blake Shelton and Adam Levine.
The network also will add a third hour of the show on Tuesdays from the outset. Previously, the show’s Tuesday night results show did not begin until several weeks into the season when the competition enters the performance phase.
NBC Entertainment chairman Bob Greenblatt expressed confidence that The Voice could weather two cycles especially with some tweaking to the show’s format, which could include different judges for the second cycle in winter/spring 2013.
“I’m not worried about it running out of steam,” Greenblatt told The Hollywood Reporter on Sunday. “But we’re constantly looking at the format and the way the show lays out.”
So far this season, The Voice has been averaging a stellar 6.0 rating in the 18-49 demographic with 15.6 million viewers on Mondays. But Tuesday’s show dips to a 4.0 rating with 10.5 million viewers.
This fall format tweaks will include extending the auditions when the show tends to pull in some of its highest ratings; insinuating the popular revolving chairs into the battle rounds; and getting to the live episodes more quickly, according to Greenblatt.
“Nobody likes to have a dip in the ratings," he says. "And I think we’re going to be smart about how to change that."
And viewers could see some new faces in those red chairs next year. While NBC has Aguilera, Green, Shelton and Levine locked in for multiple cycles, Greenblatt concedes that "two commitments a year is more than they expected."
"We love them all and they’re all spectacular and different from one another," he says. "We love the chemistry."