It’s a marketing strategy with an international twist. In an attempt to promote the upcoming film Turning 30, which stars Gul Panag and Purab Kohli, its makers are sending Grammy award winner Christina Aguilera a special gift hamper to mark her 30th birthday.
The film’s director, Alankrita Shrivastava touched base with Aguilera’s manager in Los Angeles and received a reply from the pop queen herself, saying she would be more than happy to accept the present.
“Hitting the big 30 mark has become a great deal, especially for women, and that is what the movie is about. So, we decided to do something special for those who turned 30 recently, and decided to start with Christina,” says the Alankrita, adding that Aguilera also said that she’s a big fan of Bollywood films.